The MRM Blog

New Postal Rates Take Effect January 27, 2013

Gabriel Group is making our latest Postage Rate Chart available for download. The changes are effective January 27, 2013. Click here to view and save the PDF.

25 Ways to Use Print on Demand

Gabriel Group’s most recent ebook The Print on Demand Workbook shares 25 ways to use print on demand.

“Some of these ideas we have tried…some have been tried by others…and some are simply ideas, says Bill Ziercher, Chairman and CEO. “Hopefully, you will read something in it that powers up your internal idea generator.”

While there are specific ideas for commercial marketers and for fundraisers, we suggest you read the whole book because with a little tweaking, many of the ideas will cross over nicely.

Download the free ebook from Gabriel Group's website.

Responsible Fulfillment ebook—FREE

THE FULFILLMENT CHECKLIST IN THE APPENDIX IS WORTH THE DOWNLOAD ITSELF.

This easy to read fable takes a light hearted look at the problems marketers often encounter with fulfillment.

“Our friend Joe might cause a chuckle or two, but his problems have serious financial consequences. No doubt, you will relate to some of them (hopefully not TOO many) because, at some time, some have very possibly happened to you."  

While Joe was a bit slow to catch on to his fulfillment challenges, he did end up figuring out some really fine solutions. To learn about Joe’s fulfillment frustrations and how he fixed them, download the free ebook from Gabriel Group’s website.

You should have the best DAM system for your marketing assets!

1. Can you find or manage your marketing assets with a few clicks?
2. Have your digital marketing assets outgrown your system’s capacity?
3. Do sales, distributors, retailers or franchisees “reinterpret” your graphics and messaging?
4. Are you spending too many $$$ re-creating what has already been created?

Complete our Marketing DAM Evaluation to help identify areas for improvement within your company. For feedback, send your completed Eval. to ggsales@gabrielgroup.com.

Digital Asset Management ebook—FREE

“There are two ways to look at Digital Asset Management,” says Kyle Ziercher our Marketing Resource Advisor.  “You can talk about technical aspects, which involves a lot of jargon.  Or you can talk about the compelling benefits in down-to-earth terms.  I chose the latter.”

The result is an ebook, Kyle’s Plain American English Guide to Digital Asset Management, now available to marketers who want to understand the benefits and implications of good digital asset management solutions.  These systems help marketing departments file, control, track and customize a full range of communications, from print ads and brochures to YouTube videos.

The world of marketing communications has become much more complex in the last decade, and it’s more important than ever that marketers know about the management solutions available to them. These solutions are important to maintaining control of budget, time and quality.

The free ebook is available now on Gabriel Group’s website. 

What if you could save $150,000 a year on sales sheets alone, through one simple initiative?

 One ten-year, fortune 1000 client of ours has seen four conservative years of 25% ROMI (Return on Marketing Investment).

They saved $150,000 alone because of a report that highlighted offset elements that could be more cost-effectively produced by converting the offset materials to a POD (Print on Demand) solution, at the same time once and for all eliminating out-of-date assets.

Complete our Marketing Fulfillment Evaluation to help identify areas for improvement within your company. For feedback, send your completed Eval. to ggsales@gabrielgroup.com.

Responsible Marketing ebook—FREE

Responsible marketing is not just about environmental responsibility.

“Good marketers realize they must be responsible on all fronts, using resources wisely to create profits, provide good products and services to consumers, promote stability and job satisfaction within their companies—and yes, by all means, be responsible citizens of their communities and the planet,” according to our Chairman, Bill Ziercher.

We hope to stimulate marketing managers to think about least-waste marketing, using resources productively and with maximum efficiency. It’s better for the bottom line and the better for the environment.

The free book is available on Gabriel Group’s website. An ebook was a logical choice.  It would be hard to find any vehicle that is more efficient and environmentally friendly. 

Could Your Sales People be Much More Effective if They Had More Quality Leads?

We hear this complaint all too often:  “We get leads, but we don’t get the sales.”

What if you could increase your sales by 5-15% simply by doing a better job of landing the right prospects who have taken your bait?

One of our clients has 16 producers responsible for $1 million in annual production each, with a $250,000 marketing budget. We are able to provide each producer with a steady supply of leads, which frees them up for higher value activities.

Complete our Sales Lead Evaluation to help identify areas for improvement within your company. For feedback, send your completed Eval. to ggsales@gabrielgroup.com.

“Information” that Will Put a Smile on Your Face

Frequently when we visit with marketers, they ask for us to “send some information”. Take 90 seconds to kick back and watch Moe the CMO and Joe the Fulfillment Pro’s shows…they will make you smile. Click to view Moe and Joe’s videos, and see how they are helping their company grow, while cutting annual marketing cost and saving time, paper and plenty of dough!

Upcoming Events

Gabriel Group will be at the following events…if you are planning on attending, let us know!

 

Gazelle's Fortune Leadership Summit

May 15-16, 2012

Atlanta, Georgia

Click here to learn more about this event.

  

Xerox Thought Leadership Workshop

        May 23-24, 2012

Webster, NY