Every day, I speak with marketers. Often, something I say resonates with a need they’ve been thinking about. Though we often identify a potential solution, some still close the call with, “You know, I really like what I hear, and it’s something we definitely could use, BUT now is not the time to start down another path. We have so many other projects going already.” Or most commonly, “We just don’t have the budget.” Sound familiar?
Of course, these can be legitimate reasons, but if a particular solution solves a big enough problem, typical constraints (budget, timelines, etc.) can be changed. So, I wonder why so few people explore opportunities for success.
With this in mind, I started asking questions of a few of my close friends who are in marketing. You know what they told me? They don’t want to rock the boat in this economy for fear that they will lose their job…I couldn’t believe it. The idea of being afraid to make changes that could actually help your company save money or doing things to get to market more quickly could get you fired. Really? Since when…I would think just the opposite! If I’m the CEO, I am very interested in ideas to reduce costs and waste.
It is also important to note that the salespeople who are calling marketers are also calling on the CEO’s and asking them questions about reducing costs and waste. Wouldn’t you rather bring your CEO the case history showing how you might reduce costs and waste by as much as 25% in the first year, instead of them bringing it to you? Think about it…you’d be the hero.
With change, a lot of good things can come like job security, a promotion or raise, and trust. It’s up to you to decide what kind of change you are willing to make. One way or another, somebody is going to come along and shake things up a bit. Why shouldn’t that be you? Are you ready to make a difference?
Author: Laura Kucharczyk
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