In these days of intense competition, ideas on how to do things better, smarter, faster and with greater impact are wonderful career-advancing things. In our most recent ebook, we share 25 ways to use print on demand. Some of these ideas we have tried…some have been tried by others…and some are simply ideas.
While there are specific ideas for commercial marketers and for fundraisers, we suggest you read the whole book or all three blog posts because with a little tweaking, many of the ideas will cross over nicely.
Here are the last ten:
- We built a virtual back office, which centered around print on demand output. Our local chapters and affiliates no longer have to spend time and waste money printing materials for themselves. There is a web portal where they can order everything from customizable cases for support to solicitation letters to letters acknowledging gifts. Chapters were able to divert the time and money they spent producing materials into active fundraising and into advancing the mission itself. While digital imaging equipment handled some of the output, the system was designed to choose production methods from traditional presses for large quantities to desktop printing for very small quantities, with the print on demand niche in the 100–2,500 range.
- It’s nice to let donors know you care, and an elegant, colorful certificate of appreciation is one way to do that. Digital imaging equipment, which personalizes the certificates as it prints them, is perfect for this kind of project.
- Print on demand can make production of materials for those popular “walks” and “runs” much easier. It can be handled on a local basis, but it’s easy to set up an online ordering portal on a statewide or even national basis.
- At least one national fraternity used variable print on demand to prepare brochures for potential major gift donors; using data from the prospect’s chapter made for a very personal and very effective approach.
- Newsletters are a staple of the nonprofit segment, and print on demand makes customized, localized newsletters an option, using four-color local graphics.
- Once a year, create a customized and personalized magazine for mid- to upper-level donors. If well done, it will be a keeper that sits out on coffee tables and is picked up and read time and time again. Don’t forget to include the remit envelope or a QR code.
- Follow the lead of commercial marketers and use things like PURLs and QR codes to make print interactive. Engage donors by taking them directly to any place on the web you want them to go…to a YouTube video that presents a compelling story about your mission or to a PURL that pulls up their donor information and accepts an additional gift.
- It often makes sense to hybridize—for example, if you print a catalog of donor options, consider printing the inside on a traditional press and stitching a full-color imaged and personalized cover (This could also be used to schedule high school students’ pre-college visits. Customize and personalize the cover only for cost savings).
- Use four-color imaging to create truly personalized save-the-date cards for your major events.
- Utilize a multi-channel auto synchronized campaign to gather donor information. Include a postcard mailing with a PURL and auto synch’d email with a PURL based on real-time tracking of the postcard through IMB tracking. Once the donor clicks through to their PURL landing page, capture donor feedback through a survey and link them to your organization’s donation page (while donations are not the main goal, we don’t want to discourage them).